Amazon’s Black Friday Week has become a holiday shopping tradition, offering unbeatable discounts on a wide range of products in categories like technology, beauty, fashion, home, and toys. This year’s event spans from November 21 through December 2, featuring daily deal launches and some of the best savings of the season. Whether you’re upgrading your gadgets, revamping your wardrobe, or finding stocking stuffers, Amazon has options for everyone.
Here’s what you need to know about Amazon’s Black Friday Week and a selection of the top deals available now.
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What Is Amazon Black Friday Week?
Amazon Black Friday Week is an extended shopping event that kicks off on November 21 at 12:01 a.m. PST and runs through Cyber Monday. Shoppers can score major discounts across more than 35 categories, including electronics, toys, home essentials, beauty, and fashion. With fresh deals dropping daily, it’s a perfect opportunity to tackle your holiday shopping early while saving big.
This year, Amazon is adding an extra festive touch with themed daily deals that offer record-low prices on popular brands like Coach, Sony, Levi’s, and LEGO. Prime members also enjoy added perks, such as free shipping and early access to select deals, making holiday shopping even more convenient.
What’s New This Year?
Amazon is transforming the shopping experience with innovative AI tools to help customers find the perfect gifts:
- Rufus, the AI Shopping Assistant: Get tailored gift recommendations for everyone on your list.
- Virtual Holiday Shop: Explore a 3D shopping experience featuring trending gifts and toys.
- Amazon Lens: Snap a photo or scan a barcode to find matching products instantly.
Adding to the excitement, Amazon will host its inaugural NFL Black Friday Football Game on November 29, with the Kansas City Chiefs facing off against the Las Vegas Raiders. Shoppers can enjoy special deals on fan favorites like NFL apparel, electronics, and toys while cheering on their team.
Top Deals to Shop Now
Tech Deals
Amazon Fire TV Stick HD
Sale Price: $17.99 (was $34.99)
Why It’s Worth It: This top-rated streaming stick is nearly 50% off, offering easy access to your favorite shows and movies.
Aquasonic Ultra Whitening Electric Toothbrush
Sale Price: $29.95 (was $59.95)
Why It’s Worth It: Includes eight brush heads, a carrying case, and a charger, making this a 50% off steal for a healthier smile.
Sony WH-CH720N Noise Cancelling Wireless Headphones
Sale Price: $84.47 (was $149.99)
Why It’s Worth It: Lightweight with 35-hour battery life, these headphones are an excellent gift for audiophiles.
Amazon Fire HD 10 Tablet
Sale Price: $84.99 (was $179.99)
Why It’s Worth It: Save over 50% on this versatile tablet, ideal for streaming, social media, and productivity.
Apple Watch SE (2nd Generation)
Sale Price: $189.00 (was $249.00)
Why It’s Worth It: Track steps, monitor sleep, and detect falls—all at 24% off the lowest price in 30 days.
Beauty Deals
Dermora Golden Glow Under Eye Patches
Sale Price: $9.79 (was $13.99)
Why It’s Worth It: These soothing patches reduce puffiness and fine lines—use code “30TODAYGLOW” for extra savings.
Covergirl Clean Lip Color Satin Lipstick
Sale Price: $5.50 (was $8.99)
Why It’s Worth It: This hydrating lipstick with squalane and aloe butter is a bargain at under $6.
Grace & Stella Purple Eye Treatment Gels
Sale Price: $16.95 (was $22.95)
Why It’s Worth It: Packed with retinol, these eye gels are a perfect stocking stuffer to fight wrinkles.
Wavytalk 5-in-1 Curling Iron Set
Sale Price: $39.19 (was $53.99)
Why It’s Worth It: Create stunning curls or waves with this versatile set at an affordable price.
Fashion Deals
Hanes EcoSmart Sweatshirt
Sale Price: $11.00 (was $18.00)
Why It’s Worth It: Cozy and affordable, this sweatshirt has over 130,000 five-star reviews.
Amazon Essentials Women’s Knit Flats
Sale Price: $16.90 (was $24.70)
Why It’s Worth It: Stylish and comfortable, these flats come in eight colors with memory foam insoles.
Levi’s Women’s Wedgie Straight Jeans
Sale Price: $39.99 (was $79.50)
Why It’s Worth It: A wardrobe classic with a flattering fit, now 50% off.
Home Deals
Bedsure Throw Blanket
Sale Price: $11.99 (was $22.39)
Why It’s Worth It: This ultra-soft throw is perfect for gifting or keeping cozy at home.
Glocusent Bendable Neck Light
Sale Price: $17.99 (was $27.99)
Why It’s Worth It: Great for reading or crafting without disturbing others.
National Tree Company Pre-Lit Mini Christmas Tree
Sale Price: $57.59 (was $99.99)
Why It’s Worth It: Add holiday charm with this 3-foot pre-lit tree at over 40% off.
Toy Deals
Kinetic Sand Scents Ice Cream Treats Playset
Sale Price: $9.49 (was $14.99)
Why It’s Worth It: Kids will love this scented playset, now nearly 40% off.
Fisher-Price Rockin’ Record Player Musical Toy
Sale Price: $25.49 (was $39.99)
Why It’s Worth It: Interactive and fun, this record player introduces kids to music styles.
Ms. Rachel Melissa and Doug Wooden Learning Blocks
Sale Price: $23.99 (was $29.99)
Why It’s Worth It: Designed with developmental experts, these blocks offer skill-building fun.
Tips for Maximizing Your Savings
- Set Alerts: Sign up for notifications to stay on top of daily deals.
- Utilize Amazon Tools: Use AI shopping features like Rufus and the Virtual Holiday Shop for streamlined browsing.
- Go Prime: Prime members enjoy exclusive perks, such as faster delivery and special discounts.
- Act Fast and Shop Early: Many deals are time-sensitive, so shop early to avoid missing out.
- Stack Discounts: Combine promo codes for extra savings whenever possible.
Get Ready to Save Big This Holiday Season!
Amazon’s Black Friday Week is the ultimate destination for holiday shopping. With discounts of up to 55% on top products across categories, it’s the perfect time to snag incredible deals. Whether you’re gifting loved ones or treating yourself, these deals are just the start of the savings available through December 2. Happy shopping!
Note: Deals are subject to change and availability.
